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#6 - Curated Ecommerce Insights: Sustainability, Analytics, Legal Battles, and Innovative Solutions
Shopify's carbon efforts, GA4 expansion, legal battles, Tap-to-Phone tech, Smartsupp insights, and a September Shopify Event. Delve into Ecommerce innovation!
Hey buddy 👋
Hope you had a smooth week without too much stress and a lot of success, regardless if you’re on holidays or still grinding. Today I have another 5 curated Ecommerce news to share - let me know what is the most surprising for you.
5 - Shopify and Running Tide Forge Path for Ocean Carbon Removal Credits and Climate Innovation
Shopify's Head of Sustainability Stacy Kauk and Running Tide's CEO Marty Odlin discussed in an interview the delivery of ocean carbon removal credits to Shopify, facilitated by Shopify's Sustainability Fund. Running Tide, an ocean health company, received support to advance ocean-based carbon removal solutions. They emphasized the evolution of their collaboration from initial research to successful field deployments, addressing challenges and co-benefits of ocean interventions. Both leaders envisioned a future where carbon removal is widespread across industries, contributing to a more sustainable world.
4 - Enabling Commercial Viability for Sustainable E-Commerce Practices
Consumers place responsibility on companies for environmental protection, yet e-commerce sustainability struggles due to profit motives and rapid consumption. To make a meaningful impact, sustainable e-commerce must align with commercial viability, benefiting businesses, meeting consumer desires, and promoting eco-friendly practices. This involves using sustainable packaging, educating consumers on recycling, leveraging advanced data analytics, setting reasonable prices, enhancing product quality through sustainability, integrating green practices into brand narratives, and ensuring a seamless shopping experience. While sustainability is crucial for brand stories, genuine actions are essential to prevent "greenwashing." Approaching sustainability with a commercial mindset benefits both the environment and businesses, forging a mutually beneficial path.
3 - Google Analytics 4 Introduces 30 New Metrics
Google Analytics 4 (GA4) has expanded its capabilities for ecommerce measurement, offering marketers 30 new dimensions and metrics in its custom report builder. These additions include more detailed insights into product data, promotions, and shopping behavior. The new dimensions allow data segmentation based on attributes such as item name, brand, category, and promotion name. Alongside this, significant ecommerce revenue metrics have been incorporated directly into the report builder, simplifying analysis. The streamlining of exploration metrics in GA4 makes it more convenient for marketers to access meaningful ecommerce data without requiring custom report creation.
2 - H&M's Lawsuit Against Shein Exemplifies Global Ecommerce Competition
H&M has initiated a legal battle against fast fashion retailer Shein, alleging copyright infringement and design replication. The lawsuit, filed in Hong Kong, accuses Shein of copying H&M's designs and seeks unspecified damages along with an injunction. This complex legal tussle underscores the fierce competition in the global ecommerce landscape, where intellectual property rights, innovative algorithms, and intricate corporate structures shape the industry's dynamics. This development comes shortly after independent designers accused Shein of racketeering-related activities and intellectual property infringement through the utilization of secretive algorithms to replicate artists' designs for its fast fashion platform.
1 - Visa Implements Tap-to-Phone Technology Across Decathlon Stores
Visa's Tap-to-Phone payment solution is now available in all Decathlon stores (article in French), enabling quick and secure contactless payments using mobile devices. This partnership aims to enhance the in-store payment experience, reducing checkout times and aligning with the growing preference for contactless payments. Decathlon employees can accept payments by tapping customers' cards, phones, or smartwatches to their mobile devices, ensuring a seamless and personalized transaction process.
App of the week: Smartupp
I had an insightful call with Smartsupp team this week, where they showcased why they're an excellent alternative to solutions like Tidio. Trusted by 100,000+ global customers, including big names such as Generali and Audi, Smartsupp seamlessly integrates with Shopify, offering personalized customer insights and boosting sales with intuitive chatbots. Take Breno, for instance – they saw a 10.8% sales increase, 169% higher conversion rate, and 30% surge in average order value. Their multilingual support and easy setup impressed me, making Smartsupp a must-consider choice for Live Chat marketing success. Sign up here.
Europe Shopify Event in September!!!
Save the date! Join me for the upcoming Shopify Partner and Merchant Event on September 16th in the vibrant city of Paris. This exciting event will feature insightful talks by industry experts, valuable networking opportunities, and the delightful touch of French wine and petit-fours. Stay tuned for more event details, which we'll be sharing with those who express interest in attending. Get ready for an enriching experience!
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