#9 - Spacial Commerce, Traditional Retail, Amazonify, Bloomreach AI & Klaviyo IPO
My daughter's starting 1st grade, and here are five BizTech trends to watch: Virtual Ecommerce, Retail Fusion, Buy with Amazon on Shopify, AI with Bloomreach Clarity, and Klaviyo's IPO.
Hello 👋
A new school year is upon us 📚. Maybe that doesn’t mean much to you if you’re not a student or if you don’t have kids, I get it. But this year my oldest one is starting 1st grade, and she’s pretty excited about it.
If you’re not that excited as my daughter this autumn, don’t worry - I have today 5 new headlines to share with you, to keep you sharp and updated with current BizTech trends. Let’s go 👇👇👇
5 - Virtual Experiences for Ecommerce
The rise of virtual experiences in e-commerce is gaining traction, exemplified by Ralph Lauren's recent 888 House virtual showroom. With advancing technology, VR and AR becoming more accessible, and the lure of immersive experiences, the shift towards virtual retail is likely. These environments offer social interaction, AI assistance, digital perks, and cost-effective customer acquisition. In an era of short attention spans and costly digital advertising, virtual retail environments create lasting brand impressions and provide valuable real-time data, making them a compelling avenue for brands to explore.
4 - Do you need a physical retail location?
Digitally native brands (DNVBs) initially aimed to disrupt retail with online-only strategies, but they've encountered hurdles in scaling. Traditional retail, including wholesale partnerships, has become crucial for their growth, reducing customer acquisition costs and extending reach.
For example, Hims combines D2C with Target sales successfully. Glossier is revitalizing its brand through partnerships with retailers like Sephora, recognizing the value of traditional channels. DNVBs are finding that a hybrid approach is necessary for sustainable success in the competitive market.
3 - Amazon ❤️ Shopify ⁉️
Amazon and Shopify introduce Buy with Prime on Shopify stores, benefiting both merchants and customers. This integration allows Shopify merchants to offer their customers the convenience of using their Amazon wallet for payments, if they use FBA. Merchants may get increased conversion rates, while retaining control of their brand and customer data.
What do you think about this cooperation? Best of both worlds?
2 - AI for E-Commerce by Bloomreach
Bloomreach Clarity™ is an e-commerce AI solution that uses advanced generative AI and large language models to provide personalized, human-like product guidance to online shoppers. As announced this week, this tool should connects seamlessly across channels like websites, chat, and SMS. This technology is designed to help businesses guide customers during their online shopping journey, potentially reducing cart abandonment rates and increasing confidence in purchasing decisions.
In the age of AI, this seems to be the obvious next step for max engagement and conversions. It doesn’t surprise me that so many SaaS products are going in this direction.
1 - Klaviyo IPO 🚀🚀🚀
You’ve probably heard the news about Klaviyo going public (if you don’t know what Klaviyo is - I spoke about them in the past). You may not know all the details though, and to be honest neither did I. If you want to know everything about it, you just need to read ’s article about it.
Shopify Summer Editions 2023: Educational Live Stream
Save the date and grab a seat! On the 29th of September my colleagues and I will be discussing the hottest releases from Shopify’s last Editions. This is a great opportunity to get a clear idea of all the new functionalities you can leverage to grow your business with Shopify
Where we can meet?
It seems like the event season is upon us once again, so I’ll be a bit everywhere, in case you want to meet for beer, coffee, tea 🤷♂️ Just write me and we’ll find some time to get in touch.
London 🇬🇧 - 5th September
Prague 🇨🇿 - 7-8th September (the event is sold out though)
Paris 🇫🇷 - 16th September (Shopify event)
Bratislava 🇸🇰 - 21th September (tickets here)
