Shopify March Madness ⛹🏽♂️
Don't miss these March 2025 Shopify updates: AI, global reach, game-changing developer tools and platform updates.
Vision & Long-term
Lucas Walter from Shopify discusses e-commerce trends in the 41st Exec Talks episode, highlighting Shopify's European expansion, AI integration, rapid platform integrations like TikTok, and successful large-scale migrations, offering valuable insights for businesses and e-commerce enthusiasts.
In another recent podcast, Shopify's president, Harley Finkelstein, emphasized the company's commitment to delivering practical AI solutions for entrepreneurs, focusing on tangible outcomes rather than hype. Shopify's AI strategy centers on empowering businesses to grow, prioritizing impactful innovation over mere buzz.
Platform Updates
Shopify's Admin API enables custom ID lookups for more resources, including collections and orders, simplifying integrations and improving data management.

Shopify's new Unified Markets simplifies global sales with features like market inheritance and regional catalogs, requiring API 2025-04 updates for app compatibility. Rolling out in April to compatible apps, with full access by July 2025, it may disrupt outdated apps. Plus merchants can choose their opt-in date (credit for the video bellow to Youness).
Shopify has updated its SEO capabilities, allowing merchants using Shopify Markets to customize their
robots.txt
file with specific crawling rules.

Shopify's AI store tool creates custom themes from business descriptions, simplifying store setup for entrepreneurs. Available on Basic plans and up, it accelerates launches and empowers branded online presence, prioritizing sales over web design complexity.
Shopify's "Sign in with Shop" allows customers to log in using their Shop app credentials, simplifying the process by eliminating separate passwords or email entries for merchants using new customer accounts.
Shopify is continuously improving its checkout experience, including smoother step transitions, without requiring any effort from brands. This is notable given the checkout page's critical role and complexity (video at 1x speed).
Shopify's new GraphQL APIs and webhooks for Inventory Transfers, now in testing, integrate with external inventory and ERP systems. They simplify transfers (creation, editing, shipping) for improved control and automation, with a stable release planned by July 2025.

Shopify now supports third-party vaulted credit cards on gateways like Authorize.net, aiding B2B merchants in restricted sectors unable to use Shop Pay, thus broadening payment options.
Liquid's new OKLCH support enables richer color control, smoother transitions, and a wider color range for Shopify themes.
Shopify Flow now includes "Get data" actions to retrieve information about gift cards, locations, and cash tracking sessions for use in workflows. These actions, which return up to 100 matching resources, allow for filtered data retrieval, enhancing workflow automation capabilities
Shopify Partners Highlights
PayU's new Shopify plugins, PayU GPO and PayU GPO - BLIK, simplify online payments. GPO allows payment customization, while BLIK enables direct BLIK payments on order confirmation, popular in Poland, streamlining secure payment integration for merchants.
Openthinking released Etheryx, a unique Shopify theme, continuing their innovative design after the success of Bullet, highlighting independent developer talent.
Shopify formalized its bug bounty program, enhancing platform security by inviting ethical hackers to find vulnerabilities. Following 2024's success with 850+ hackers, 2300+ reports, and $2.7M in bounties, this program reinforces security through community collaboration and rewards, demonstrating Shopify's commitment to proactive risk management.

Commerce-UI explains how they used Shopify's Hydrogen to rebuild Lady Gaga's store, creating an immersive experience with 3D showcases and dynamic backgrounds, demonstrating Hydrogen's ability to create highly customized storefronts.
New Shopify Plus Case Studies
How waterdrop® expanded into 30 countries worldwide with Shopify
Sculpted by Aimee boosts e-mail capture rates by 275% with Shopify POS
KEEN achieves 80% cost reduction while accelerating Omnichannel growth
SANJO moves to Shopify for less maintenance, more innovation and growth
How Grassland Market built a better local retail experience with Shopify POS