#28 - Must-know trends, smart tips, and exciting updates
Ecommerce & Retail at CES 2024. Spending mistakes in Ecommerce. Cookie banners suck (no shit, Sherlock). Luigi’s Box & Persoo. Shopify engineering crushed 2023. Ecommerce Prague (almost) sold out.
Hey Ecomm Buddies 👋
Ready for another roundup of the hottest trends in Ecommerce? I sure am! This week was super productive and filled with opportunities. I hope that not just for me, but for you as well. How are your New Year Resolutions going? If you forgot about yours already (or didn’t even set up any), don’t worry - we’re just getting the year started, and I believe you can reach your dreams!
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5 - Ecommerce & Retail at CES 2024
CES 2024 brought together retailers and tech leaders to explore key trends in ecommerce. Walmart CEO Doug McMillon's keynote highlighted the retailer's tech vision. Newegg tested its presence on TikTok Shop, and Instacart announced AI-powered advertisements on smart carts. Discussions focused on Ecommerce's future, emphasising authenticity and customer loyalty. L'Oreal discussed the transformative impact of technology on their business. These insights reflect the dynamic evolution of Ecommerce at CES 2024.
4 - Spending mistakes in Ecommerce
In the busy world of online selling, it's super important for businesses to spend their money wisely. This helps them handle their cash well and make some profit. Even though online shopping is growing fast, there are some mistakes that businesses should avoid. The Ecommerce industry is expected to grow by about 24.25% from 2023 to 2028. Here are some common mistakes:
relying too much on paid ads
focusing too much on getting new customers instead of keeping the old ones happy
forgetting to make the website work well
not paying attention to security and rules
ignoring the data they get
stocking too much stuff
and not making the website responsive for mobile devices.
To do well, businesses need to spend smartly, care about customers, use data, and always try to improve.
3 - Cookie banners suck (no shit, Sherlock)
The annoying "cookie permission" banners that pop up on websites might see some changes in the European Union. Currently, websites have to ask for your permission before using cookies to track your data. While this gives you more control, it has also flooded websites with these annoying pop-ups. The EU is thinking about fixing this issue. Didier Reynders, the EU Justice Commissioner, said they know these banners are a pain and are discussing a solution. The idea is to make sure websites remember your preferences, so you only see the permission once a year. They also want big platforms like Meta and X to be transparent about cookies to reduce annoyance. Balancing privacy and advertising is tricky, and even Google is trying to change how Chrome deals with cookies. It's a challenge for them as advertising is a big part of their business. Other companies like Mozilla and Apple, less dependent on ads, have already taken steps against advertising cookies. It's a tricky balance for everyone.
2 - Luigi’s Box & Persoo
The Slovak company Luigi’s Box had a big win by acquiring its Czech competitor, Persoo, rounding off a successful year. Specializing in enhancing online stores through personalised search and AI-driven product recommendations, Luigi’s Box has been profitable for four years and consistently ranked in Deloitte’s Fast 50 in Central Europe. This acquisition cements its position as a leader in search optimization in the Central Europe markets. The move is expected to bring new innovations and optimizations to the Ecommerce market. Luigi’s Box has seen significant year-over-year growth and serves over 3,500 e-shops. The acquisition is seen as a strategic move to strengthen their position in both western and eastern Europe.
1 - Shopify engineering crushed 2023!
Shopify is all about top-notch technical excellence. They've spent 2023 simplifying and speeding up their systems, removing unnecessary code, and making their platform faster. From an 80K list loading in 400 milliseconds to 3 million lines of code removed, they're obsessed with performance. AI tools like GitHub Copilot help them write over 20,000 lines of code every weekday. During Black Friday-Cyber Monday, they hit over 99.999% uptime, handled massive data, and their sellers raked in $9.3 billion in sales. Shopify's commitment to excellence is evident in their constant efforts to provide an efficient and seamless experience for their sellers.
Ecommerce Prague 2024 almost SOLD OUT!
If you’re leaving under a rock and haven’t heard about Ecommerce Prague, this may be your last chance to get tickets. I've wrote a whole article here about what you can expect from it (in Czech). If you’re unsure if you should come, just write me or leave a comment and I’ll answer any questions you may have!
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