April Showers Bring May Flowers... and Shopify Power! 🌸

Shopify in Prague, New Merchant Features, AI Trends, Community Love, POS & Developer Updates!

May 02, 2025

Shopify in Prague 💚

If you read last month’s newsletter, you’ve probably had a chance to listen to our latest podcast with Lucas Walter from Shopify. That was not the last of it!

In April, we’ve had our first micro-event with Shopify in Prague!

Photos from our first micro-event co-organised with Shopify in Prague. — 18 amazing E-commerce directors and specialists joined for an exclusive dinner at the luxurious Marie B in Prague, to network, share experiences and learn more about each do - while having an amazing culinary experience.

News for Merchants

Shopify has introduced the ability to copy and paste sections between pages within the editor. This new feature allows users to duplicate sections across different pages of their online store.
Video by one of the first people to notice this feature in the wild: Michael Thomas from Clean Canvas - one of the best theme developer teams out there)
Shopify can now automatically split a single item order across multiple locations if one is out of stock, preventing overselling for merchants with multiple warehouses and specific inventory settings.
Conditions for automatic order splitting in the developers documentation.

Shopify now lets you limit the maximum quantity of a single item customers can add to their online cart to better control inventory visibility; this limit is pre-set based on your order history and adjustable in Checkout settings, excluding draft orders, POS, and certain B2B scenarios.
Shopify's new add-to-cart limit setting interface.
Shopify Plus merchants using Checkout Blocks can now establish minimum and maximum order value limits, applicable to all customers or specifically to B2B companies, to control which orders can proceed to checkout
Shopify Plus users with Checkout Blocks can now control order limits.
Merchants can now refund customers with both store credit and their original payment method on Shopify, with an option to over-refund the original method after issuing store credit (requires enabling a setting); this works with customer accounts enabled and uses updates to the refund API.
Applying store credit during mobile checkout on Shopify.

Tip of the month

tweet from Kurt Elster (@kurtinc) announces a new feature in Shopify Flow that allows users to tag orders by campaign source natively, without the need for third-party apps. The tweet mentions a "one-click template using the new Run code action" and includes a link to Shopify admin apps/flo.... Below the tweet text is an embedded image showing a Shopify Flow workflow titled "← Tag orders with associated UTM campaign." The workflow is visually represented as a series of connected boxes outlining a process: Start when... Order created: This is the trigger for the workflow. Then Wait for...: This step is configured to wait for 5 minutes for campaign information to be associated with the order. The description suggests increasing the wait time if data is often missing when the flow runs. Then Do this... Run code: This step contains a code block (indicated by "//") and is described as iterating through all line items in an order and extracting any UTM campaign names found. The output can be used in subsequent steps. Then For each... Item in RunCode.campaignValues: This step iterates through each unique campaign value identified in the previous "Run code" step. Then Add order tags: (This step is partially visible with an icon of tags). This action applies the campaign value as a tag to the order. The workflow is labeled as "Active" and indicates it was last updated on April 3, 2025, at 04:21 PM. Buttons at the top right of the workflow allow for "Edit," accessing "More actions," and the option to "Turn off workflow." — Courtesy of one of the Shopify OGs: Kurt Elster.

AI corner

Shopify doesn’t only set the trends for Commerce! They’re doing the same with AI! After Tobi leaked memo on AI, other tech companies are following suit. This time, it’s Duolingo:

A screenshot of an all-hands email from Luis von Ahn, the CEO of Duolingo, shared on the Duolingo LinkedIn page. The email announces that Duolingo is now an "AI-first" company, drawing a parallel to their earlier shift to being "mobile-first" in 2012. The email details what will and will not change. It emphasizes that Duolingo will remain a company that cares deeply about its employees. Von Ahn explains that while the company has been incorporating AI for some time, this marks a significant acceleration and prioritization of AI in all aspects of their work, from content creation to building new features like AI-powered video call tutors. The email outlines several constructive constraints to guide their AI-first approach, including gradually adopting AI with human oversight, using AI to augment rather than replace humans in performance reviews, and focusing AI on tasks that don't fundamentally change how employees work. Von Ahn reassures employees that while some roles may evolve, the company will support them with training, mentorship, and tooling for working with AI. He expresses confidence that this transition will ultimately lead to better outcomes for both users and the Duolingo team. The email concludes with his name, Luis. — Duolingo CEO Luis von Ahn announces the company's shift to being "AI-first" in an all-hands email, emphasizing the strategic importance of AI while reassuring employees about the company's continued commitment to them.

And Chat GPT has officially announced their Shopping features! As the rumours of Shopify’s integrations and cooperation with Open AI kept flooding our feeds, we didn’t had to wait too long to see what exactly they’re working on. Still on the early days - but look forward to see what comes next.

A close-up view of the right-hand panel within the ChatGPT 4o interface highlights its shopping functionality. The panel displays details for the "Dr Dennis Gross DRx SpectraLite FaceWare Pro," including a product image and a 4.1-star rating from 1,500 reviews. Below this, multiple "Purchasing Options" are listed from different retailers: "Dr. Dennis Gross Skincare," "FSA Store," and "Amazon.com - Seller." Each option shows the price as $455.00 and features a prominent "Buy" button, indicating the ability to purchase the product directly through these integrated channels within the OpenAI interface. — ChatGPT 4o's integrated shopping feature, showcasing purchasing options.

Shopify Community

This is why Shopify is different than any other “tech giant” 💚 Congrats Julia!

graphical user interface, text, application — Shopify is so busy shipping new features, so it took them some time to change their “mid-plan” name from “Shopify” to “Grow”. No more confusion selecting the “Shopify Shopify tarif” 😂

Shopify POS

Shopify POS version 10 introduces a refined visual design with updated navigation for quicker access to key functions on both tablet and mobile, smarter inline search across various sections, enhanced cart visibility, and new branding options for the lock screen and POS Terminal idle screen, all aimed at improving efficiency and the in-store customer experience.

No wonder that with such an amazing product we see then these huge pop-up experiences powered by Shopify!

For Developers

Shopify is updating its app developer revenue share model, ending the annual reset of the $1 million exemption introduced during the pandemic; starting June 16, 2025, developers will retain an exemption on the first $1 million USD of their lifetime revenue and receive 15% on earnings beyond that, with earnings before January 1, 2025 not counting towards this threshold, and the increased revenue will be reinvested in developer tools and platform improvements.
The deprecation of Shopify Scripts is now delayed until June 30, 2026, giving merchants more time to migrate to the improved Shopify Functions for customizations in discounts, shipping, and payments; using the Shopify Scripts customizations report is recommended for migration planning.
Shopify app ratings now incorporate trust signals, giving less weight to reviews from shops deemed lower-trust, which may also lead to review unpublishing and potential adjustments (positive or negative) to an app's star rating to better reflect feedback from more trusted merchants.
Shopify's editor gets opacity controls for theme colors on May 12th, requiring developers to update Liquid and CSS to support transparency using new syntax (e.g., / for alpha in Liquid, rgba and color-mix in CSS); testing is available in development stores.