#26 - It's the final countdown!
Social Commerce Evolution. Omnichannel is the future. Web3 arrives to Ecommerce. Commerce Trends 2023. Packeta got acquired.
Hello 👋
We’re almost in 2024! I’ll be lucky if you even open your inbox today… Before saying goodbye to 2023, I need to send you as usual my top 5 Ecommerce insights of the week. I believe you’ll get plenty of value from it, so make you read until the end.
Wish you an awesome beginning of 2024! Feel free to comment with your new year’s business resolutions and I’ll be happy to support you on your journey!
5 - Social Commerce Evolution
Social media platforms like TikTok, Facebook, and Instagram have transformed global shopping experiences, influencing trends. Despite 43% browsing for goods, only 14% make purchases through social media due to trust and security concerns. Established sectors like beauty and clothing excel, while pet products and toys show rapid growth. Generation Z leads in social media shopping (68% search, 22% purchase), highlighting its appeal to younger demographics. Credit/debit cards dominate payments, followed by PayPal, cryptocurrency, and digital wallets. To boost sales in 2024, addressing trust issues and adapting to consumer payment preferences are crucial for retailers.
4 - Omnichannel is the future
In an age dominated by Ecommerce, brick-and-mortar stores are thriving by leveraging their established brand and loyal customer base. Seamless integration of offline and online stores is key to survival and growth in today's retail landscape. Maintaining consistent brand identity, cross-promoting between physical and online spaces, and leveraging customer data through CRM systems are pivotal strategies. Omnichannel approaches, offering click-and-collect options, and unified inventory management enhance customer experience. Building online communities, implementing personalised marketing, and embracing mobile optimisation bridge the digital-physical divide. Businesses benefit from analysing data, adapting strategies, and implementing click-and-collect to drive foot traffic. The integration of physical and online strategies fosters sustained success, offering growth opportunities and empowering retailers to navigate the commerce landscape effectively. In the ever-evolving retail scene, success lies in the seamless blend of physical and digital resources, guiding the future of retail.
3 - Web3 arrives to Ecommerce
Web3 integration in Ecommerce signals a shift towards transparent, user-centric online transactions. From decentralized structures fostering transparency to pioneering marketing tools like AR and faux OOH ads, the landscape evolves. AR enhances decision-making by visualizing products, reducing returns, while faux OOH ads create interactive, globally resonant campaigns. User-friendly Web3 platforms blend innovation and familiarity, enabling virtual storefronts and AI-driven assistance. Immersive commerce augments shopping reality with sensory feedback, fostering communal online experiences. Crafting compelling brand narratives and immersive storytelling guidelines resonate with audiences. This evolution redefines user engagement, creating dynamic, multidimensional spaces that transcend traditional online interactions, shaping the future of digital commerce.
2 - Commerce Trends 2023
Shopify’s Commerce Trends 2023 report encapsulates the dynamic commerce landscape, reflecting resilience amid global challenges. Economic obstacles, amplified by geopolitical tensions, prompt businesses to prepare for potential inflation and recession. Despite online shopping surges and the shift towards meaningful connections, slowed commerce growth and inflation concerns prevail. The report delves into supply chain crises, evolving marketing strategies, the rise of social commerce, and innovative retail experiences, emphasizing the need for adaptability and interconnectedness in navigating these transformative times. Curated from diverse insights, this report serves as a compass for businesses aiming to navigate the evolving commerce landscape.
1 - Packeta got acquired
A consortium of CVC Capital Partners and EMMA Capital, led by Jiri Smejc, is set to acquire Zasilkovna, a prominent Czech package delivery company under the parent entity, Packeta. The acquisition, pending competition approvals, aims to secure 100% ownership, anticipating completion in the first half of 2024. Although financial specifics weren’t disclosed, speculation suggests a sale price between 350 to 380 million euros. CVC will hold a 65% stake, with an expected minority investment by Czech investment group R2G within CVC's share. The goal is to elevate Packeta into a significant player in the European parcel delivery sphere, leveraging its current 15,000+ pick-up points across the region. This acquisition represents a strategic move towards expansion and market dominance in the parcel delivery sector. If you’re curious about it, you can check our app integrating their services with Shopify here.
Most popular posts of 2023
Since we’re about to close the year, I thought you could be interested in reviewing the top 3 most viewed articles I’ve put here over the year. Enjoy!
#11 - Direct Mail, TikTok Shop, Customer Retention, Ecommerce AI & MrBeast
#9 - Spacial Commerce, Traditional Retail, Amazonify, Bloomreach AI & Klaviyo IPO
Early Bird last days: Ecommerce Prague 2023
From the 1st of 2024 the prices to our Ecommerce event in Prague are doubling. So if you want to take advantage of the Early Bird - this is your last chance.